Episode · 2026-08-07
Meta's AI Goes Rogue
Meta's AI Goes Rogue | Ford's New $28K EV Truck | ChatGPT Ads Flop
Rundown
Chris and Colin open with AI safety concerns after a Joe Rogan guest reportedly manipulated ChatGPT into revealing a classified bunker location, then debate whether Ford's new $28K EV truck can succeed given past EV flops. They dig into OpenAI's fumbled ad/checkout rollout, run an ad-versus-ad segment, and host Panther Research founder Zarik Khan to discuss luxury retention tactics and email list hygiene.
Takes from this episode
AI models remain dangerously exploitable, as shown by a case where ChatGPT was manipulated into revealing a classified location, which undercuts the industry's rush to hype AI.
basically manipulated ChatGPT so much that it gave her government-classified location of a bunker
Ford's new low-cost EV truck is likely to fail because it's unclear who the product is actually for, echoing the doomed Jaguar rebrand.Prediction
I think it will fail, and I hope it doesn't... but I think this is kind of doomed from the start, and it's giving me remnants and feelings of the Jaguar rebrand
OpenAI's ad and checkout rollout has been fumbled despite the platform's massive revenue potential, which has inadvertently benefited Shopify.
this thing has been like fumbled out of the gate when it's got such a huge potential to rake in dollars for them
AppLovin is delivering real results for brands roughly in the $1M-$50M revenue range because its low-risk, repurposable creative model makes the channel accessible.
The one to like 50 million-dollar businesses are seeing some real results... it's it's risk is adverse
A low-AOV product like Coach's bag charm works as a retention tool because it lets customers buy into the brand ecosystem incrementally rather than being pushed to return.
it really gives the customer reason to immerse themselves in that ecosystem... a great way to really personalize things
Most brands fail to sunset disengaged email subscribers and keep paying to message people who never open their emails, which quietly costs the brand.
maybe I think it was 3% of the brands actually sunset us away and everybody else kept paying for us... There's a cost on your brand from sending these people messages which they no longer take