Episode · 2026-04-24
Create Sued: Internet Fires Back
Create Sued: Internet Fires Back | David Herrmann is Meta-Tired | Orlando Rios x Kip Roland
Rundown
The cowboys cover Create Gummies founder Dan McCormick publicly fighting back against a lawsuit after third-party creatine testing vindicated the product, then dig into Meta's latest AI-agent comment moderation rollback and a Walmart Great Value rebrand story. The back half features Orlando Rios of Raised by Coyotes discussing his career path and apparel line expansion, followed by Whatnot live-seller Kip Roland explaining the psychology of live auction selling.
Takes from this episode
Independent third-party creatine testing showed Create's gummies actually over-delivered on labeled creatine content, undercutting the lawsuit's core claim.
Create was one of the only gummies that actually leveled up and in fact over-delivered on total number of creatine per gummy.
Brands that dump their entire budget into Meta and set it and forget it will get crushed, because Meta doesn't listen to sellers and consumers the way TikTok does.
I'm so tired of people just saying like, 'Oh, let's dump everything into Meta, set it and forget it.' You're going to get crushed. You're going to get absolutely fleeced.
Sellers should proactively disable AI agent auto-replies on Meta comments rather than risk their ad account, especially on older, healthier accounts.
You got to turn this off. You can't risk this, especially with a an older, healthier account. You can't risk this at all.
Walmart shoppers historically preferred cheaper-looking product designs over fancier, Target-styled versions, which drove Walmart's earlier design strategy.
What they found is that it was the cheap-looking lamp that was the hot seller inside of Walmart.
Orlando Rios credits Raised by Coyotes' 50% growth to doubling down on what's already working and expanding the apparel product line based on wholesaler demand.
One, double down on what's working, for sure. Um and especially in apparel... we need to expand our line. It's time. Our wholesalers are asking for it.
Live dollar-auction formats work because they remove the shopper's 'should I buy' decision entirely and replace it with 'what am I willing to pay,' revealing true consumer psychology.
If you started at a dollar and it's a $100 item, the question is not should I buy it? It's what am I willing to pay for it.