EcommCowboy — Presented by Slash

Episode · 2026-01-15

Is Big SaaS Dying?

Is Big SaaS Dying? | Meta's CPLV Issue | David Herrmann Joins (1.14.28)

Rundown

Media buyer David Herrmann joins the show to discuss the state of SaaS, Meta's advertising challenges, and how AI is reshaping ad buying. Topics span enterprise software security compliance, consumer shifts toward experiences and luxury goods, and AI's role in automating routine work while professionals focus on creative strategy.

Guests David Herrmann

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Takes from this episode

Meta's support and transparency are exceptional despite legitimate platform issues

I don't hate Meta... my support that I have is far and away the best I could ask for. They're very transparent with me
Paid Media·35:45

Consumer spending is shifting from material goods toward experiences and luxury services like travel

All the airlines are up this year... they're valuing experiences and flights over some more stagnant things... the travel economy absolutely going through the roof because people want experiences
Consumer Trends·18:25