Guest
Alicia
1 indexed appearance on the show — AI, Agencies & Vendors, Creative, Creators & Influencers, Paid Media
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-06-05 Paid Media
Ecommerce brands should fully saturate existing non-brand Google Shopping and search demand before expanding into demand-generation channels like YouTube.
the number one thing you should do if you're an e-commerce brand is soak up all the saturation of search demand that's out there with your shopping and search campaigns and then you move to opening up these other channels
▶ 44:25 2026-06-05 AI
New York's AI-ad-disclosure law creates existential financial risk for cash-strapped DTC brands if their agency runs improperly labeled AI-generated creative.
if a D2C cash-strapped, cash-flowing, profit-first, forward company gets one of these because their agency happened to keep running with some creative that should have been labeled, etc., then that could mean taking some businesses out
▶ 9:45 2026-06-05 Agencies & Vendors
Whether an agency is already complying with AI-labeling rules is a real litmus test of agency quality, and brands shouldn't have to absorb the cost of an agency's compliance mistakes.
it's a great way to find out if your agency is actually good or not, is if they know and are executing on this. And if they're not and you get a fine, that should be immediately passed to them. You as the brand should not be in charge of covering for their mistakes
▶ 9:45 2026-06-05 Creators & Influencers
Owning your own large property gives a creator total creative freedom to produce extreme content without location or permission constraints, which benefits both the creator and brands working with him.
it gives these guys, the creators and brands a freedom of like, well, you can't really tell me what to do on my own property for content
▶ 35:45 2026-06-05 Finance & Exits
The DTC industry is healthily moving away from a pure ROAS-driven marketing model toward a profit-first approach.
I feel like we're doing really good as an industry to shift out of this ROAS model
▶ 53:05 2026-06-05 Creative
The rage-bait 'yapper' content format is running out of road because the quality of takes has gotten so bad that it may need a correction, even though it's still fun for now.
we might need to like potentially figure something out here cuz people can't just keep having these kind of takes... I'm ready for the next format
▶ 27:05