1 indexed appearance on the show — Paid Media, Finance & Exits, Attribution & Measurement, AI, Consumer Trends
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-03-18 Attribution & Measurement
Brands must send conversion events via both pixel and server-side CAPI, since pixel-only tracking loses significant conversion data.
making sure you're sending all of your events via both pixel and conversion API... what you would lose with like pixel drop
▶ 44:25 2026-03-18 Paid Media
The Meta outage caused significant wasted ad spend and advertisers should push reps for refunds or credits.
It caused tremendous overspending, and nobody's happy about what their budget is looking like now. Call your rep, prepare your refund paperwork.
▶ 1:05 2026-03-18 Finance & Exits
Profitability, not scale, is now the deciding factor for DTC brand survival now that cheap ad arbitrage is gone.
gone are the days where scale will work it all out because that is proven to be false so many times... not every great product wins, but only great products win
▶ 18:25 2026-03-18 Paid Media
Attempts to disguise a health-and-wellness ad account under a different category are futile because Meta's automated review scans both the data sent and the website's content.
as soon as you start sending data to Meta, it's going to know what it is and categorize you. Unfortunately... that's not something you can avoid
▶ 1:01:45 2026-03-18 Consumer Trends
Workwear norms have shifted from rigid prescriptive dress rules to a looser standard focused simply on looking sharp and clean.
it's it's we think it's a lot more prescriptive... a lot more descriptive, a lot less prescriptive... look sharp and and and clean
▶ 27:05 2026-03-18 AI
The hosts are cautiously optimistic about a new 'AI CMO' tool that runs specialized marketing agents across channels for $99/month versus a $160k hire, but want to see its capability set expand beyond the initial channels.
Normally, you'd need a marketing hire, SEO agency, content writer, social media manager, etc... going to cost you 160k per year. CMO does it for $99 a month... I hope there's, you know, maybe some more capabilities outside of that, but starting very good.
▶ 1:10:25

