Guest
Andrew Case
1 indexed appearance on the show — AI, Paid Media, Agencies & Vendors, Creative, Consumer Trends
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-04-03 AI
A single founder can now build and run a large-scale brand alone by using a dozen-plus AI tools to handle coding, copywriting, ad creative, and customer service.
Took just 2 months, 20,000 bucks, and more than a dozen artificial intelligence tools to get his startup off the ground from his house in Los Angeles... Used AI to write the code for the software that powers his company, produced the website copy, generated the images and videos for the ads, handles customer service.
▶ 9:45 2026-04-03 AI
The effective way to use AI tools like Manas or Claude for marketing workflows is through open-ended conversation rather than rigid step-by-step instructions.
the way to accomplish this inside of Manas or Claude etc., it's to actually have a conversation with the tool and say, 'Hey, this is what I want to accomplish. Help me do this. Explain it to me like I'm five.'
▶ 35:45 2026-04-03 Paid Media
Running tens of thousands of ads at once at very high spend velocity produces dramatically faster learning than conventional testing pace.
I would be running uh like tens of thousands of ads at a time. And you can imagine if you're spending uh a couple hundred K in an hour, uh you're learning super super fast, right?
▶ 44:25 2026-04-03 Agencies & Vendors
A thorough multi-area performance audit (creative, media buying, landing pages, pixels/reporting) followed by a focused 90-day sprint reliably drives large, guaranteeable growth for clients.
we then will put that into this 90-day sprint where we try to solve for that as quickly and as aggressively as possible... increasing new customers by about 25%. Like we've just doubled revenue for clients like within 30 days.
▶ 53:05 2026-04-03 Creative
Effective YouTube ad creative should start as an MVP that you build and iterate on, rather than a single polished attempt.
I'm a big believer, you know, this you start where you can and and you build an MVP and that's true with creative as well.
▶ 1:19:05 2026-04-03 Creative
Political donation marketing and D2C performance marketing require fundamentally different creative psychology, since donations are driven by urgent emotional/news-cycle triggers while D2C purchases are driven by aspirations and pain points.
Often times with donating you have this this very emotional thing that's a political, you know, topic... Whereas in uh in in like D2C performance marketing it's like you you really try to understand these different customer personas and then like the they kind of either like aspirations they're they're wanting to purchase or the the pain they're trying to solve.
▶ 1:01:45