Guest
Brandon Blum
2 indexed appearances on the show — AI, Attribution & Measurement, Retention & CX, Founder & Team, Email & SMS
Appearances
Takes from these episodes
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-04-04 Marketplaces
Amazon's 3.5% surcharge is a harmful margin hit on brands trying to scale, and platforms should be giving margin back rather than taking more of it.
3.5% surcharge here, it really eats into margin and this is another brutal ding for brands as they're trying to scale through all of this stuff... More margin, por favor.
▶ 18:25 2026-04-04 Retention & CX
Since brands can't out-compete Amazon on shipping speed, unboxing is the moment to win the customer over with a pleasant post-purchase experience.
This is your opportunity to outdo Amazon... you can't sometimes you can't beat them on shipping... but you can give them pleasant unboxing experience.
▶ 53:05 2026-04-04 Creators & Influencers
Lifetime access perks like a gold card are wasted on a typical employee and would be far more valuable given to a prolific content creator who'd generate ongoing exposure from it.
somebody who's like continually making content or IShowSpeed... such a smart move... I think it's smart. Just think we gave it to the wrong person here.
▶ 1:01:45 2026-04-04 Product Development
Reselling sourced/vintage product on platforms like Whatnot is a smart low-cost way to start a brand before eventually launching your own product line.
The way they started their business was by going to Goodwill... getting all of the '90-ish, early 2000's hats... They built a great business with that. What did they end up doing afterwards? They started making their own hats.
▶ 27:05 2026-04-04 Creators & Influencers
Authentic athlete and creator partnerships only materialize if the product is genuinely good, since credible partners won't endorse a product they don't personally love.
You got to have a great product actually. Those those guys aren't going to work with you if they don't like the products.
▶ 1:19:05 2026-04-11 Retention & CX
Building a branded community (a cooking group turned cookbook) around repeat customers drives purchase rate and doubles as a lead magnet.
we try to think of every touchpoint in the customer journey, point them to the cooking group... I would say we use it as a lead magnet
▶ 27:05 2026-04-04 Supply Chain
Brands should test attaching Amazon's fulfillment/logistics to their own DTC checkout, but must carefully word the copy so customers aren't tipped off to buy on Amazon instead.
You really should be AB testing the conversion rate of what this is going to do to your website... you do have to be a little bit careful of the copy to make sure you do not confuse the consumer.
▶ 44:25 2026-04-11 Attribution & Measurement
A granular, cross-funnel identity/attribution view outside of Meta Ads Manager (UTMs, exit behavior, inferred demographics, LTV, discount usage) is genuinely valuable even though its origin is unclear.
It's outside of Meta Ads Manager... I'm a huge fan of this.
▶ 1:19:05