Guest
Chad Hetherington
1 indexed appearance on the show — Product Development, Finance & Exits, Paid Media, Marketplaces, Attribution & Measurement
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-04-10 Finance & Exits
Sellers of small businesses often come out ahead taking seller financing over a lump-sum SBA/bank sale because it defers capital gains and can pay out more via profit sharing with a qualified operator.
you have to pay that capital gains tax like right away versus parsing that out... if you play the bank, you're going to make more in interest
▶ 35:45 2026-04-10 Paid Media
You can outperform automated bidding-algorithm competitors in Google Shopping/feed management through manual expertise rather than automation.
We're just really, really good. Like, we don't use bidding algorithms... We beat them head-to-head.
▶ 44:25 2026-04-10 Paid Media
Bing is an underrated, cheap ad channel with higher conversion rates that's trivially easy to set up because it imports your existing Google account and bids automatically.
It's cheaper. Conversion rates are higher. This is huge... It's so damn simple.
▶ 1:01:45 2026-04-10 Marketplaces
Live shopping and social commerce will keep growing rapidly in the US as Amazon and eBay push harder into the format, following China's lead.
Amazon's pushing hard at live. eBay's pushing hard at live... live's going to continue to grow
▶ 1:19:05 2026-04-10 Paid Media
TikTok's upper-funnel value should be proven with a free trial of dynamic remarketing before committing budget, since actual buyer demographics on the platform can differ sharply from assumptions.
their demographic on TikTok 30 to 45-year-old women... we'll set it up and manage it for free for 3 months just to get some data for you
▶ 53:05 2026-04-10 Product Development
The next big supplement form factor to scale a brand like Grüns will be lollipops or a similarly delicious new delivery format.
it could be lollipops or it could be some other delectable, delightful form
▶ 9:45