Guest
Cherene Aubert
1 indexed appearance on the show — Product Development, Founder & Team, AI, Agencies & Vendors, Retail & Wholesale
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-03-12 Product Development
A fully American-made western shirt isn't achievable today, so the pragmatic move is to start with cut-and-sew domestically and build out from there.
we can't really do a 100% American-made western shirt today, but my kind of thought was like, you know, let's let's start with what we can do, which is cut and sew
▶ 9:45 2026-03-12 AI
AI agents can now absorb a week's worth of a team member's work and do it in minutes, letting an operator effectively multiply themselves to scale a service business.
something that would take a member of the team a week to do... we can have this agent do tasks that would take, you know, hours... at scale in minutes
▶ 44:25 2026-03-12 Retail & Wholesale
Chomps' existing Costco shelf presence and distribution scale make its new SKU launch almost guaranteed to succeed regardless of other factors.
they also have the distribution in Costco already to put this thing out... I think distribution is kind of the end-all be-all
▶ 1:10:25 2026-03-12 Founder & Team
Good-looking, camera-comfortable founders should personally appear in more content because it directly helps conversion.
I tell every attractive founder, you need to get on camera and talk more... it's going to work for your conversion rate
▶ 27:05 2026-03-12 Founder & Team
AI adoption may mean the company never needs to hire another go-to-market employee again.
he said we may not hire anybody again for go-to-market
▶ 1:01:45 2026-03-12 Product Development
The new chicken stick SKU needs the word 'breakfast' explicit in its branding and packaging for the positioning to actually land with consumers.
I want to look at that thing and like it... smack me in the face. I eat this at breakfast time... the branding needs to be perfect, the positioning needs to perfect perfect
▶ 1:10:25