Guest
Chris Lang
1 indexed appearance on the show — AI, Attribution & Measurement, Retention & CX, Founder & Team, Email & SMS
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-04-11 Retention & CX
Building a branded community (a cooking group turned cookbook) around repeat customers drives purchase rate and doubles as a lead magnet.
we try to think of every touchpoint in the customer journey, point them to the cooking group... I would say we use it as a lead magnet
▶ 27:05 2026-04-11 Attribution & Measurement
A granular, cross-funnel identity/attribution view outside of Meta Ads Manager (UTMs, exit behavior, inferred demographics, LTV, discount usage) is genuinely valuable even though its origin is unclear.
It's outside of Meta Ads Manager... I'm a huge fan of this.
▶ 1:19:05 2026-04-11 AI
OpenAI's ad business needs to succeed and pull in massive advertiser spend or the company can't stay solvent long-term.
they need this thing to take off and work... they need us to all be funneling our ad dollars in there for this thing to become profitable at some point
▶ 1:10:25 2026-04-11 Founder & Team
A niche, founder-led in-person community (a recurring pickup basketball game for founders and investors) is an effective relationship-building channel that can eventually monetize via sponsorship.
We have over 1,000 people, founders mostly, on our email list... it's starting to monetize a little bit
▶ 44:25 2026-04-11 Product Development
Despite comparisons to over-sequeled movie franchises, novelty flavor collabs like Pop-Tarts x Liquid Death still work and he'd buy one.
I'm totally here for this. I'm very happy to drink the Pop-Tarts flavored Liquid Death.
▶ 1:27:45 2026-04-11 Email & SMS
An all-in-one marketing suite that lives natively inside Shopify (email, banners, reviews) is more valuable than stitching together separate tools because it stays where merchants already work.
Seguno is the only marketing suite that lives entirely inside of Shopify... your email, your banners, your reviews, it already lives where you work and play every day
▶ 1:01:45