Guest
Jason Wong
1 indexed appearance on the show — Marketplaces, Finance & Exits, AI, Creative, Retail & Wholesale
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-04-16 Creative
The grandma-narrated hat ad is borderline deceptive (gray-to-black hat) but will still convert extremely well and scale fast in the ad account.
Does this mislead? ... I would argue this is like maybe gray to black hat, but like this is absolutely going to print.
▶ 35:45 2026-04-16 Product Development
Unboxing is the brand's 'first handshake' with the customer and packaging must be Instagram-worthy and protected by an outer carton to survive shipping.
when you open that box... that is your first handshake with your customer... it needs to be great for Instagram.
▶ 1:19:05 2026-04-16 Finance & Exits
Allbirds rebranding as an AI/GPU-compute company (Newbird AI) after selling its footwear assets is a nonsensical pivot, and the resulting stock spike is speculative mania investors will regret not selling into.
pivot its business model toward AI compute infrastructure... If the market crashes and you didn't sell your stocks you will look back at this exact moment.
▶ 27:05 2026-04-16 Retail & Wholesale
Getting the new canned drink physically into bars, on par with High Noon's on-premise presence, is the crucial next distribution move for the brand.
this needs to be in every bar in America... We need to get them in the bars, TJ.
▶ 44:25 2026-04-16 Marketplaces
TikTok quietly walked back forced fulfillment-through-TikTok requirements after seller community pushback, showing platforms will flinch when sellers push back hard enough.
there was pushback on fulfillment on TikTok Shop all happening having to happen through TikTok. There was pushback on that... they flinched.
▶ 9:45 2026-04-16 Creative
AI-made founder-led ads reliably drive down CPCs and CPMs and can realistically deliver around a 4x ROAS.
Chris just showed you a great founder ad that was made with AI... I actually truly believe you'll get a four ROAS out of it.
▶ 1:01:45