Guest

Jon Blair

1 indexed appearance on the show — Finance & Exits, Paid Media, Marketplaces, Product Development, Creators & Influencers

Appearances

• Parker: Almost Acquired2026-05-12 · Chris Hall and Colin open with community reaction to the Parker/Yacine near-acquisition story and Amazon's new CTV data tie-up with Netflix,…

Takes from the episode

Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.

1. 2026-05-12 Product Development

   Scott Simmons argues expanding into cookie dough is logistically premature since refrigerated shipping would be prohibitively expensive at scale, so Chunky Fit is waiting on retail relationships before extending the line.

   I'm not trying to ship anything with cold packs and charge them $20 to ship it over for 2 days. It'd be ridiculous.

2. 2026-05-12 Marketplaces

   TikTok Shop's climb to the fourth-largest US health and beauty retailer proves the power of social commerce and community-driven brand building on the platform.

   It's unbelievable the scale that they've had and the run that they've had so far. And it is a testament to social commerce and the ability to sell on the internet.

3. 2026-05-12 Paid Media

   Layering Amazon's consumer data onto Netflix CTV ad inventory makes CTV a highly bullish ad-buying opportunity for brands in 2026.

   This makes CTV a super bullish opportunity in 2026. It makes it really, really interesting to have even more data, consumer data, layered on top of that.

4. 2026-05-12 Agencies & Vendors

   Jon Blair advises that scaling brands must get agency partners and internal stakeholders in the same room communicating directly, since relying on relayed communication between multiple external parties causes coordination to break down.

   You can't just play a game of telephone all the time, or things break down.

5. 2026-05-12 Finance & Exits

   The hosts argue the fintech's huge burn wasn't as reckless as it looked, since only $55M of the $200M raised was equity and the rest was debt to fund customer credit products, meaning investors likely would have been made whole in an acquisition.

   We raised 55 million in equity, and the rest was in debt to serve our credit products.

6. 2026-05-12 Creators & Influencers

   Colin argues a Killdozer-style 'only eat X for a week' YouTube challenge built around Chunky Fit cookies would be a huge marketing hit for the brand.

   What I would love to do for a famous YouTuber is I'm only eating X Y Z of these protein cookies... I think it would be a huge home run of a hit.

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