Guest
Noam Aizenberg
1 indexed appearance on the show — Attribution & Measurement, Paid Media, Agencies & Vendors, Site & Platform, Founder & Team
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-04-25 Site & Platform
Chris and Colin argue Shopify has become the uncontested default answer whenever a brand asks which ecommerce platform to use.
What e-commerce platform should I be using? The answer is always Shopify. You should be using Shopify.
▶ 44:25 2026-04-25 Attribution & Measurement
Torii Rowe argues that mapping onsite behavior to predicted 90-day LTV lets her team justify pushing more Meta ad spend into specific high-value customer cohorts.
we're willing to spend more money on this cohort because we know this cohort is going to do XYZ
▶ 18:25 2026-04-25 Founder & Team
Noam Aizenberg says he turned down a low-equity startup job offer and chose to build his own product instead specifically to keep 100% ownership.
I might as well just like do my own thing, have 100% equity
▶ 1:10:25 2026-04-25 Agencies & Vendors
Colin and Torii argue that pivoting a media-buying agency into a software company requires raising very large amounts of capital and elite engineering talent, not just service-business know-how.
you're going to have to raise a gazillion dollars, you know? ... transition from service business to software business
▶ 35:45 2026-04-25 Founder & Team
Noam Aizenberg argues that going viral as a health-product founder posting his own content forces uncomfortable 'pity-baiting' about his condition, which he resents as part of his personal content practice.
if you want to go viral talking about like health stuff as a patient, you have to be... pity baiting the entire time
▶ 1:19:05