Guest
TJ Klesnik
1 indexed appearance on the show — Founder & Team, Marketplaces, Creative, AI, Product Development
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-08-08 Marketplaces
eBay already has the infrastructure to dominate live shopping given the market's clear appetite for it, and just needs to execute (and ideally have Ryan Cohen run it).
They already have the infrastructure in place. They just have to execute on it. I would love for them to crush this and I would also love for Ryan Cohen to come in
▶ 26:00 2026-08-08 Creative
A cheap, funny video ad that clearly ties back to the product's actual function is highly effective creative, especially for a tech/software brand.
It's a perfect tiein and just enough wink wink and funny where it's like, great, home run
▶ 1:09:20 2026-08-08 Product Development
In the current DTC era, having a genuinely better, differentiated product is now a bigger competitive advantage than marketing execution alone, even in a commoditized category.
actually producing a better cup of coffee gives you a a giant advantage inside of inside of our space
▶ 1:18:00 2026-08-08 Founder & Team
When evaluating a job candidate without direct experience, how they think and their plan for unlocking opportunity matters more than their resume.
a lot of times an application is less about what you've done and more about how you think
▶ 8:40 2026-08-08 Creative
Most brands are underinvesting in creative storytelling and copywriting, and that gap is where a sophisticated, high-taste creative approach can differentiate an agency's work.
brands are almost lacking in the creative content, storytelling side of things. And not only the creative graphic design and the content, but also copywriting, too
▶ 52:00 2026-08-08 AI
AI can help draft content like emails, but time-sensitive judgment calls (e.g., changing pack pricing within 48 hours) still require a human on the team rather than full AI automation.
I've done a fair share of my own email building using AI but I would say hey a pack is going to change price in 48 hours who's going to do that you going to prompt AI to do that
▶ 52:00