Guest
Torii Rowe
2 indexed appearances on the show — Attribution & Measurement, Paid Media, Agencies & Vendors, Site & Platform, Founder & Team
Appearances
Takes from these episodes
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-04-25 Site & Platform
Chris and Colin argue Shopify has become the uncontested default answer whenever a brand asks which ecommerce platform to use.
What e-commerce platform should I be using? The answer is always Shopify. You should be using Shopify.
▶ 44:25 2026-03-26 Email & SMS
Sketchy email deliverability hacks like weird identity-resolution tools and inbox-placement tricks are hurting brands more than they realize by degrading list quality and deliverability, even though marketers assume more data is always good.
I'm seeing a lot of brands try to do sketchy stuff, use like um weird like identity resolution, inbox placement, all these like weird little like SAS apps to kind of hack email and I'm finding like that's actually hurting brands more than they realize.
▶ 1:00:40 2026-03-26 Retail & Wholesale
There is significant white space in collegiate licensed headwear because most competitors sell primarily through brick-and-mortar while the brand runs 90-95% direct-to-consumer.
we're doing 90 95% direct consumer... most of the brands that are competitors or like-minded companies in the space are products through largely brick and mortar stores
▶ 17:20 2026-04-25 Attribution & Measurement
Torii Rowe argues that mapping onsite behavior to predicted 90-day LTV lets her team justify pushing more Meta ad spend into specific high-value customer cohorts.
we're willing to spend more money on this cohort because we know this cohort is going to do XYZ
▶ 18:25 2026-03-26 Site & Platform
Stripe powering Meta's checkout is early signaling that Stripe could take commerce infrastructure everywhere and reduce brands' dependence on Shopify as the distribution layer, with brands that sell inside AI services and ad units via ACP gaining a structural advantage in 12-18 months.
Medium-term, 12 to 18 months, brands that figure out how to sell inside AI services and ad units via ACP will have a structural advantage.
▶ 8:40 2026-04-25 Founder & Team
Noam Aizenberg says he turned down a low-equity startup job offer and chose to build his own product instead specifically to keep 100% ownership.
I might as well just like do my own thing, have 100% equity
▶ 1:10:25 2026-03-26 Supply Chain
Free shipping is no longer a sufficient bar; FedEx joining Walmart and Amazon in offering 1-2 hour delivery resets shipping-speed expectations for DTC brands.
It's not just free shipping anymore, man. Now it's 1 hour, it's 2 hour, it's Walmart, it's Amazon, and now FedEx is doing the same thing.
▶ 43:20 2026-04-25 Agencies & Vendors
Colin and Torii argue that pivoting a media-buying agency into a software company requires raising very large amounts of capital and elite engineering talent, not just service-business know-how.
you're going to have to raise a gazillion dollars, you know? ... transition from service business to software business
▶ 35:45