Episode · 2026-06-03
David Protein Pints: SOLD OUT
David Protein Pints: SOLD OUT | Meta's AI Exploited, Hijacked IG Accounts | Dad Gang x Shopify
Rundown
The cowboys open with David Protein's ice cream pints selling out and riff on whether the product's visual appeal can carry it, then cover Meta's AI being exploited to hijack high-profile Instagram accounts (including Obama's), a possible True Classic-style consumer exit backed by Industrial Capital, Shopify's founder-led Dad Gang hat collab, and Steph Curry leaving Under Armour for Li-Ning. The back half features guest interviews on building a secondary marketplace for imperfect produce (Plan Harvest) and on running agencies/SaaS tools like Replo, plus a discussion of an agency departure story involving Zayn Ali.
Takes from this episode
Meta's own AI systems were exploited to hijack high-profile Instagram accounts, including President Obama's, exposing a serious platform security failure.
Meta's AI has been leveraged against itself here... exploited exploited... to hijack Instagram accounts even like President Obama owned accounts.
Public companies are cynically rebranding around AI/data-infrastructure narratives purely to pump their stock price, following the Allbirds and Rumble playbook.
Under Armour rebrands as data infrastructure, AI data infrastructure... That would actually send the stock up is the hilarious thing. And who did that recently? Oh, Rumble did that... Allbirds and Rumble did that and stock is up.
A successful exit for a well-valued but under-the-radar consumer brand would send a positive signal to the broader e-commerce industry about exit viability.
You hope that they actually get this exit, because that's going to be it's going to be a great signal to the rest of the industry... we got another exit in the the actual uh industry in e-commerce.
There is an untapped opportunity in creating a secondary market for cosmetically imperfect but otherwise good produce, reducing waste while supporting small farmers.
there was just no market for it. So, we said, 'Well, that makes no sense at all, and let's stimulate the demand side and create demand so that we could support these small and medium-sized farmers.'
Many SaaS vendors give advice on demo calls without actually understanding what's happening in a founder's business, and the guest has deliberately avoided being that kind of vendor.
you guys have been on like SaaS demos and you're talking to somebody and they're giving you advice and you're like this guy has no idea what's actually happening and I vowed to not be that SaaS guy.
A product launch can be undermined if the physical product itself doesn't look appealing or have good 'vibes,' regardless of the marketing around it.
if it doesn't look like this and it's like really doesn't look good and it like doesn't have good vibes, that is a big issue.