Episode · 2026-05-07
ChatGPT Self-Serve Ads
ChatGPT Self-Serve Ads | How to Yap on the Internet | Haitham Shendy x Chris Orzy x Nate Lagos
Rundown
Chris Hall and Colin open by walking through ChatGPT's new self-serve ads platform (targeting, formats, CPM/CPC pricing) before bringing on Jewels founder Haitham Shendy to discuss his date-based functional snack brand's origin story, product philosophy, and Amazon-to-retail expansion. Copywriter Chris Orzy joins to talk direct-response copywriting and 'method acting' as a research technique, and the episode closes by introducing whiskey entrepreneur Nate Lagos for a career update segment.
Takes from this episode
Advertisers testing ChatGPT's new self-serve ad platform should start conservatively with CPC bids in the $3-5 range while the channel is new.
We recommend starting a max bid of $3 to $5 USD per click.
Because Amazon has no shelf-space constraint, Jewels can keep expanding its flavor lineup in ways a physical retailer never could, and is now curating that lineup down as it prepares for real retail shelves.
when you are online, especially on Amazon, there is no limit, there is no shelf space... And we are designing the new brand with retail in mind.
A founder should not launch a product until the unit economics are proven to work from day one, especially when self-funding.
I'm not spending my kids' money. So, I need to make sure that whatever I'm doing in the business is financially sound. And the unit economics work from day one.
The best market research for writing effective marketing copy is to personally buy and use the product, treating it like a method actor preparing for a role.
how do you like market research? And I'm like you go buy the product, that's what you do... you're kind of like acting like a Daniel Day-Lewis method actor.
Legacy category leaders are constantly vulnerable to disruption from new brands that bring a distinct voice and genuinely exciting execution.
legacy players get disrupted all the time and they get disrupted by brands who are doing fun, exciting, new things.