Episode · 2026-02-14
HOT JOBS!
HOT JOBS! | TikTok Nearby Launches: New Agency Opportunity? | Josh Durham Joins (2.13.26)
Rundown
Josh Durham joins to discuss TikTok Nearby's U.S. launch as a new local business platform competing with Google and Yelp. The episode explores influencer marketing's role in retail campaigns, Shopify's growing dominance over legacy platforms, AI content authenticity concerns, and Amazon's 60-minute grocery delivery service.
Takes from this episode
A generational shift will drive massive migration from legacy platforms to Shopify within 5-8 years as younger executives gain control.Prediction
There's going to be a massive shift in the next like five to eight years when a decent amount of the boomer execs... retire and then the younger bucks within the org are saying, Can we move over to Shopify?
Audiences can detect inauthentic AI-generated content; building trust requires consistent real-world authenticity over polished content.
I think that people do have a nose for it... his IG stories are always of him at 4:30 in the morning. It's not just like the IG reel that is like day in the life thing.