Episode · 2026-06-19
Midjourney Into Medicine
Midjourney Into Medicine | Etsy Trolls Bezos | Reindustrialize Sweaters Sell Out
Rundown
Chris and Colin cover Midjourney's foray into medical hardware — an ultrasound-based scanner claimed to be 100x faster and 10x cheaper than an MRI — before roasting Meghan Markle's As Ever jam collab for stalling out despite royal-brand attention. Two guests, Brennan and Bill, join to talk building brand equity through founder-led organic content and testing frameworks, and the pet industry from Charlotte, NC, with the show closing on why founder-dependent businesses are hard to sell.
Takes from this episode
Midjourney's ultrasound-based scanner is a real, working example of AI hardware genuinely improving humanity rather than just being hype.
100 times faster than an MRI... 10 times cheaper than an MRI... Full body scan in 60 seconds instead of an hour in a tube.
Meghan Markle's stalled jam collab isn't a founder-empathy issue, it's just a case of needing to hire an agency to execute properly.
Or just hire an agency. Like what what are we what are we talking about here?
Founders launch brands precisely because they underestimate the odds against them, and that irrational optimism is a necessary trait, not a flaw.
the reason many brands are started is because the founders don't know the odds are so against... you got to be delusionally optimistic
Consistent organic posting compounds into brand equity and lowers CAC even when it doesn't drive direct revenue, and most brands fail simply by not sticking with it.
if you just continue to post, it compounds... this is how you really can very easily and very cheaply build brand equity
Every piece of content needs a testable thesis behind it (format, hook, pillar) because volume alone doesn't increase views, and unexpected breakout hits validate the need to keep testing.
everything just has to have kind of a thesis to it and you're testing something
A business that is entirely dependent on its founder as the 'magician' is far less acquirable, even if it's highly profitable, until the founder builds a team that can carry the magic.
until he can kind of step out of the middle and very convincingly build a team that is the magic, the business is not nearly as acquirable