Episode · 2026-01-20

ChatGPT Ads Cometh

ChatGPT Ads Cometh | Why "Craft" Content is Better Than "Raw" | Kyle Hency Joins (1.19.26)

Rundown

ChatGPT's entry into the advertising market threatens Google and Meta's dominance, with guest Kyle Hency discussing brand strategy and the limited window to capitalize on underpriced OpenAI ads. The episode explores the tension between 'craft' content (edited, meaningful storytelling) and 'raw' content (unfiltered authenticity) in building brands.

Guests Kyle Hency

AI Paid Media Brand Strategy Creators & Influencers Creative

▶ Open on YouTube

Takes from this episode

OpenAI capturing 20-30% of Google and Meta's ad spend would force prices down, benefiting all advertisersPrediction

If Open AI just gobbles up maybe a 20, 30% market share away from your average spend on Google and Meta, everybody wins because then everybody has to lower the prices for auction

Paid Media·▶ 8:40

Building an authentic, unique brand identity matters more than chasing trends or broad appeal

It's so much more important that you decide what your authentic lane is and that that thing is different and unique to you than it is to try to be cool with the masses

Brand Strategy·▶ 17:20

OpenAI's ad platform will have a brief window of underpriced inventory before competition normalizes pricingPrediction

you're going to have maybe like a month window where you can just go absolutely crazy and find some dispriced value

Paid Media·▶ 34:40

Thoughtfully edited content that tells a meaningful story demonstrates more craft and effort than raw unfiltered content

you take your entire day and then cut that into something that is meaningful that makes a point that tells a story... That to me reads as effort. It reads as craft

Creative·▶ 52:00

Unfiltered, raw content with visible mistakes is more authentic than polished, edited content

don't even edit it. You make a mistake, you drop the camera... You got to put it up regardless. That is the true authenticity

Creative·▶ 52:00

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