Episode · 2026-01-17
Gap Now a "Media Company"
Gap Now a "Media Company" | Subscription Fatigue | Adam Turner, CEO of Postscript Joins (1.16.26)
Rundown
Episode explores Gap's transformation into a media company and discusses subscription fatigue in ecommerce. Adam Turner, CEO of Postscript, shares insights on SMS channel maturity, AI's impact on personalization, and how brands should leverage owned data and entertainment-forward content strategies.
Takes from this episode
SMS is maturing beyond simple ROI and becoming a sophisticated channel where merchant execution quality creates massive performance variance.
the state of the union of SMS is I'd say it's like it's like a teenager that's like graduating high school, right? It's like getting out there in the world like trying to make a name for itself even more.
Modern AI models like Opus 4.5 enable highly personalized customer experiences by dynamically bridging the gap between ads and product detail pages.
The SAS is like uh it creates uh dynamic landing pages using AI so that people coming from specific ads can see a specific landing page and then they can um go to the product detail page.