Episode · 2026-06-27
Onward Reserve x The Rizzler
Onward Reserve x The Rizzler | HOT JOBS | July 4th: Share of Wallet
Rundown
Chris and Colin cover a 'hot jobs' hiring segment, break down data showing Anthropic/Claude's consumer revenue climbing despite a March controversy, geek out over an Onward Reserve x 'The Rizzler' Easter egg on the brand's site, and brainstorm a late-night July 4th SMS flash-sale play. They also interview Kenny of Forest City Digital about THC beverage reformulation and hemp regulation, and Varun of AfterSell about the company's origin story and Rokt's team-culture offsites.
Takes from this episode
Job candidates should be screened by specific, attributable brand-scaling results rather than vague experience claims.
you must include brands you have helped scale specific impact that's attri attributable to you and once you have in-house supplement CPG experience preferred
Anthropic's consumer revenue keeps accelerating even after it refused to let its models be used for government mass surveillance, suggesting the stance didn't hurt growth.
Notably, the gains continued even after the company saw a growth spike from consumers in March when it refused to allow its models to be used by the Trump administration for mass surveillance.
Onward Reserve should keep the Rizzler tie-in as a hidden Easter egg for true fans instead of promoting it on the homepage.
I don't want them to push this out onto the main page. I want this to be like a wink wink. If you know, you know, if you're a true Onward Reserve fan, you know about this
Brands should launch a late-night, tap-to-buy SMS flash sale on the evening of July 4th, timed to when shoppers have been drinking, to drive impulse purchases.
You should launch an SMS campaign honestly by postcript and you should do it. You should do it late July. Late July 4th. So like after people have had a couple beverages.
THC/functional beverage brands are reformulating with alternative ingredients like nootropics and adaptogens to adapt as the category's regulatory status shifts.
you talk about neutropics, you talk about adaptogen based blends, cava, gradum... people are coming up with different formulations of their current, you know, flavors and they're rolling it out
Investing in team culture and offsites is essential for a product/tech business because people, not just the product, are what keep it competitive.
it's really important to um a like value of the team like the team is like really key behind the business... we have to keep investing... otherwise you know it's a competitive space and you have to keep doing that