Episode · 2026-03-20
Stitch by Google: Figma Dead?
Stitch by Google: Figma Dead? | Creators Get Zuck Bag | @mikemanheimer x @jeremy_olive_
Rundown
Chris and Colin open by debating whether Google's new Stitch design tool is an early move toward replacing Figma and landing-page design entirely. They're joined by Postscript's Mike Manheimer to unpack conversational SMS as an underused sales channel and who inside a brand should own it, then by solo-founder Jeremy of an olive-oil brand who explains sourcing from a Spanish family farm, pricing 4-5x above commodity olive oil, and running influencer seeding entirely himself. The show closes on Amazon's puzzling new program pushing traffic off-platform to Shopify merchants with no direct monetization.
Takes from this episode
Google's Stitch launch is a deliberately small teaser meant to harvest usage data toward a much bigger end-to-end design/landing-page product, not a finished tool.Prediction
We're going to use all that data you're giving us to bake a cake. A big old cake and you're going to love it.
Brands are wasting a clear sales opportunity by not following up via SMS with the majority of subscribers who don't buy on their first touch.
They give their number to you. They have questions and you do nothing or worse than nothing... It is an absolute sales opportunity that honestly 99% of direct-to-consumer brands are literally just
Political infighting over who owns two-way customer conversations (ecom, retention, support) stalls conversational commerce, and the resolution should be framed as a new sales opportunity nobody currently owns rather than a turf transfer.
there's this internal tension about who owns communications with the customers... if you're trying to settle the political argument inside of your business, you should say this isn't taking something from someone else
Effective influencer and affiliate seeding depends on the founder personally engaging creators to learn what they like and dislike about the product rather than treating it as a hands-off program.
I talk directly with them. I want to know what they like about the product what they don't why they want to share it with their audience why they don't.
A premium olive oil priced 4-5x above commodity alternatives is justified by single-farm sourcing and early-harvest quality, and the main job is educating customers rather than discounting.
I explain, you know, why it's more expensive, which is kind of all those things I mentioned. We work with one farm, you know, we're not getting economies of scale
Amazon's program directing shoppers off-platform to Shopify merchants without taking a cut is a strategic land-grab for search primacy rather than a revenue play.
what does Amazon get out of this... There's no cash money... This is literally they're just directing people off of their site to go purchase something else.