Episode · 2026-01-09
The Future of Digital Ads w/ Cory Dobbin
The Future of Digital Ads w/ Cory Dobbin | Gmail's New AI Inbox | TikTok Shop Gift Cards
Rundown
Cory Dobbin discusses how ecommerce brands can balance performance marketing with creative freedom across multiple channels. Key topics include programmatic advertising opportunities, repurposing Meta ads for CTV, TikTok Shop's innovative gift card strategy for cross-generational buying, and the critical role of centralized analytics in scaling businesses.
Takes from this episode
Purchase decisions involve multiple touchpoints across different channels and platforms
The modern customer does not make decisions in a single moment or in a single medium. They move through a world of screens, sounds, and surfaces.
Programmatic advertising offers significant reach opportunities for brands outside Meta's ecosystem with proper performance-focused packaging
programmatic channels present a huge opportunity with inventory. Effectively, anyone that doesn't exist within Meta's ecosystem can be reached even if they don't have a phone through programmatic ads.
CTV ads can be effective by simply cropping and resizing existing Meta ads, without expensive commercial production
CTV ads don't need to be this really super polished commercial that you spend $100,000 on. We're just straight up taking their meta ads, cropping it, and resizing it and shortening it for CTV.
Confident scaling requires centralized analytics infrastructure for CAC and LTV metrics across the entire organization
In order to scale with confidence, you need to know your numbers. There needs to be a central place where you can go to know what's my CAC, what's my LTV.