Episode · 2026-04-14
LA Chargers + Social Media Pay
LA Chargers + Social Media Pay | Anthropic Eats Lovable? | Brett Ender x Sawyer Covington
Rundown
Chris and Colin open with the LA Chargers social-media-pay controversy and Anthropic's reported interest in Lovable before sitting down with Brett Ender and Sawyer Covington. Sawyer discusses his ulcerative colitis story, building a protein-focused subscription brand through the Meat Mafia podcast, and co-founding General Context, an AI creative-generation platform for DTC teams with prosumer-friendly pricing.
Takes from this episode
Organic social media roles are paid the least in marketing because their impact on revenue is the hardest to attribute, not because the work matters less.
organic social is the furthest away from the money... It's the hardest to attribute... the people who are over it get paid the least. It's a problem.
Despite a lot of noise, X has become a valuable place for people to find root-cause explanations for health issues like autoimmune disease.
there's a lot of noise on X, for sure... but it's a great place to... find just root cause cures to their issues.
Long-running podcast listeners convert into a brand's highest-LTV repeat customers, with some purchasing 30+ times.
there are customers that have purchased, you know, north of 30 times that were... the OG listeners. They probably listened to like a thousand-plus hours of the podcast.
The brand is deliberately staying focused on its core protein product to scale it to $25M/year before expanding into additional SKUs.
Let's just let's let's ride protein and try and grow that to like 25 million a year before we really think about product expansion.
Low, accessible prosumer pricing ($8-$20/month) is what let the fastest-growing AI tools spread inside companies because individuals could expense it without approval.
every single one of them had like a pricing plan that was like $8 or $20 or like $15 a month... you can put this on your own credit card to test it if you want to without having to like worry about... do I need to go ask my boss?
Creative strategist has become the single most in-demand, hardest-to-hire role in e-commerce.
everybody that we talk to who is involved in hiring at all it's always what's the most in demand role it's creative strategist okay... it is an it's an all important piece in this era of e-commerce