Episode · 2026-07-09
LAB x Uncrustables: $2K Putter
LAB x Uncrustables: $2K Putter | Meta Faces $1.4T in Penalties | Gruns is Growing Again
Rundown
The cowboys cover a viral LAB Golf x Uncrustables $2K putter collab, Meta's belated AI image-generator launch amid a reported $1.4T penalty headline, and Amazon's new Quasi tool for flagging knockoff sellers, plus a rundown of Shopify's revamped partner revenue-share program. A swimwear-brand founder guest (Haley), who bootstrapped before a Shark Tank appearance, joins to discuss off-season strategy, and the show closes with checkout-conversion data and a bit on Nike's sold-out World Cup jerseys.
Takes from this episode
The LAB Golf x Uncrustables putter collab won't be a top seller but succeeds as a buzz-generating brand play that drives site traffic and attention.
I don't think this is going to be a new top seller for them, but they'll make some money on it and more importantly, I think get a bunch of eyeballs and visitors back to their website.
A tool that flags likely knockoff brands on Amazon is a good thing because it helps legitimate sellers get their fair share of sales.
I'm kind of a fan of this because uh, I'd like for the the real ones to get their fair share.
Meta's new AI image generator is unimpressive to a fatigued consumer/advertiser given how late it is versus ChatGPT, Claude, and Grok, even if it could improve ad creative tooling.
It's making me a little tired just thinking about it... I don't see the consumer side appeal here.
DTC ecommerce is well-suited to profit-first bootstrapping, but that path is genuinely difficult, which is why many founders don't succeed doing it that way.
Truly like DTC selling on the internet like it's honestly it's kind of built for being profit first and and bootstrapping etc. But it's also not really easy either which is why there's a lot of us who who don't end up succeeding this way.
Checkout conversion rate can be nearly identical between mobile and desktop, contradicting the assumption that the two require very different optimization.
I have always been coded to think that they are completely different for conversion rate. So, this is pretty bananas.
Nike is leaving significant revenue on the table by not collecting emails on sold-out World Cup jersey product pages.
They're not even collecting emails on the product pages. It hurts.