Episode · 2026-01-16
We Control the IG Algo?
We Control the IG Algo? | The AI-Enhanced, Screen-Free Generation | Cody Wittick Joins (1.15.26)
Rundown
Guest Cody Wittick joins Chris and Colin to discuss algorithm control, arguing that platforms should stick to content-based feeds rather than making aggressive changes. The hosts debate brand extension strategy—what works (Barbell's protein shake) versus what doesn't (fake meat)—and emphasize AI upskilling as necessary for survival in an automated future, plus the irreplaceable value of in-person team dynamics.
Takes from this episode
Non-strategic workers must upskill with AI tools immediately or will face replacement by cheaper AI agents and automationPrediction
Most of us need to take this moment very seriously and upskill everything that we can do with all of the AI that can be availed to us. Because if we live in the realm of I just do things told, then it's going to be much cheaper to do that with a robot with an AI agent very soon
Brand extensions must stay aligned with existing business or customer base or they will fail in the market
what are you doing here?... They can sell to their existing customers... the market has decided on that one
In-person team interaction and shared meals create stronger relationships than digital-only engagement
There's actually a chemical that makes you like someone. It goes up in your body when you eat with somebody. When you physically eat with them, it makes you like that person