Guest

Ashley

1 indexed appearance on the show — Brand Strategy, Product Development, Retail & Wholesale, AI, Consumer Trends

Appearances

• Más+ by Messi: No More2026-06-02 · Chris and Colin break down why the Más+ by Messi beverage brand flopped, dig into reports of Meta's push into AI wearables, and react to Qui…

Takes from the episode

Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.

1. 2026-06-02 Brand Strategy

   Más+ by Messi failed largely because its branding wasn't distinctive enough and read as a knockoff of Prime rather than something original.

   the issue was the branding right out of the gate needed to be super unique, and this was totally not. It was just... kind of just looks like Prime 2.0ish

2. 2026-06-02 Brand Strategy

   Brands often mistake social media engagement for real community; genuine community requires a dedicated space for people to congregate, not just audience interaction.

   an audience and a community are two very different things and I think people conflate those quite often

3. 2026-06-02 Product Development

   Quince's expansion into furniture, priced below West Elm but with comparable design quality, is positioned to be a major success.

   I can't imagine this is just not going to be a smashing home run... Yeah, it's very West Elmesque... Without West Elm prices

4. 2026-06-02 Creators & Influencers

   Showing up in person at conferences and events is far more effective for building relationships with celebrities and influencers than cold email outreach.

   it's too hard to reach these people especially the celebrities and influencers... you have to show up in person. And when you show up in person... with a bar in your hand

5. 2026-06-02 Retail & Wholesale

   Quince's decision to run IRL pop-up shops to launch its furniture line is a smart physical distribution move.

   they are going on this popup IRL run, which I think is very smart

6. 2026-06-02 Consumer Trends

   Costco's rock-bottom gas prices act as a draw that pulls in shoppers who then rack up much larger basket sizes on impulse once inside.

   those three or four things turns into like I could get 15 things here... turn a Costco run to 450 in a blink of an eye

← All guests