Guest
Brandon Hurrar
1 indexed appearance on the show — AI, Marketplaces, Founder & Team, Brand Strategy, Creators & Influencers
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-07-18 Marketplaces
TikTok Shop's ban on AI voices and pre-recorded audio in live streams, now enforced through a real-money account health score, meaningfully raises the stakes for live sellers.
TikTok Shop has formally banned AI-generated voices, pre-recorded audio tracks... violations feed directly into the platform's newly launched account health rating system.
▶ 27:05 2026-07-18 AI
Kimi K3's video generation quality impressed the hosts far more than its confusing benchmark stats did.
What really stood out to me here was the video work that Kimmy did.
▶ 18:25 2026-07-18 Product Development
Expanding beyond a core athlete audience into new customer segments like blue-collar trades workers is now driving fresh growth for the brand.
now recently where we're really seeing a lot picking up is in like the trades, like blue collar, like water filtration.
▶ 1:10:25 2026-07-18 Founder & Team
Telehealth is currently one of the hottest niches in the industry for high-paying marketing hires because of its strong LTV dynamics.
telehealth is one of the hottest kind of I would say niches within our industry right now. The LTV of TRT is banana sandwich basically because you have to continue to stay on it.
▶ 9:45 2026-07-18 Creators & Influencers
A creator's owned newsletter community is a valuable added layer when evaluating a creator partnership, beyond their social following.
related to their newsletter, oh, I've got this community and they're all in here and they're all talking to each other all of the time... That to me becomes a juicy offering, an additional piece of the entire kind of ecosystem of working with said person
▶ 53:05 2026-07-18 Brand Strategy
A site converts, not just looks good, when it's built on unique brand foundations (fonts, colors, merchandising, messaging) that show up consistently everywhere.
we dig in early on into a project into building out the foundations of the brands we work with, um, so that they're unique to themselves and I think that that shows across everything.
▶ 44:25