Guest host
Chase Mohseni
@ImChaseMohseni · 1 indexed appearance on the show — Marketplaces, Agencies & Vendors, Product Development, Brand Strategy, Paid Media
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-07-21 Brand Strategy
Real brand equity in 2026 comes from humanizing the brand by publicly owning failures and imperfect moments, not from performative claims of authenticity.
failing in front of people... I think it humanizes people like humanizes the brand and people can relate to that
▶ 1:00:40 2026-07-21 Paid Media
Meta's Andromeda update means an AI now grades and selects ad creative before it's ever shown to a person, so advertisers have little choice but to keep feeding it more material.
I find it fascinating that essentially now AI is grading our ad before it's ever shown to a person
▶ 34:40 2026-07-21 Paid Media
Performance marketing doesn't reliably work in the sparkling water category; Liquid Death's breakout success came from brand-building, not paid media.
their success had nothing to do with performance marketing, right?
▶ 52:00 2026-07-21 Paid Media
Samir Balwani is notably bullish on CTV and audio as paid-media channels heading into the back half of 2026.
I'm uh really bullish on CTV and audio
▶ 1:18:00 2026-07-21 Marketplaces
TikTok Shop's more selfish, self-serving rollout of its managed service risks betraying the agencies whose work built out the platform's ecosystem.
you don't bite your um your partners in the ass like that
▶ 8:40 2026-07-21 Product Development
The hosts treat the class-action claim that Halfday's drinks contain three times the labeled sugar as a serious product-quality problem, even while joking about it.
New false advertising class action alleges that half-day prebiotic DRINKS HAVE THREE TIMES THE AMOUNT of sugar listed on the label
▶ 17:20