Guest
Colin McGuire
1 indexed appearance on the show — Marketplaces, Brand Strategy, Retail & Wholesale, Creators & Influencers, Founder & Team
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-01-28 Retail & Wholesale
Retail shelf presence provides tangible, emotionally resonant brand validation that online metrics cannot match
The coolest most rewarding part... they see our brand, end cap, main aisle, top shelf... Holy cow, that this is real. Like, it becomes tangible.
▶ 35:45 2026-01-28 Retail & Wholesale
Transitioning from DTC to retail requires entirely new skills and industry terminology that differs fundamentally from e-commerce expertise
felt like a fish out of water... so many different new skills... the terminology that they use in that space is totally different than what we use
▶ 27:05 2026-01-28 Creative
Rage-baiting and controversial content is an effective marketing strategy for driving engagement and viral growth
a little rage bait can go a long way... he poured it into his lawn mower which made EVERYBODY UPSET... I love this.
▶ 1:10:25 2026-01-28 Consumer Trends
TikTok is losing users at an alarming rate with alternatives gaining momentum
Tik Tok users are deleting the app with removals up 150% following US joint Venture... Skylight now has 380,000 users. Tik Tok alternative going up.
▶ 9:45 2026-01-28 Brand Strategy
Brands should create original culture through short-form episodic content rather than merely riding existing cultural trends
This is a great opportunity not just to ride the wave of culture, but also to create culture... Tecovas put out its own mini drama. Okay, that is short form episodic.
▶ 53:05