Guest

David Herrmann

1 indexed appearance on the show — Paid Media, AI, Email & SMS, Retention & CX, Consumer Trends

Appearances

• Is Big SaaS Dying?2026-01-15 · Media buyer David Herrmann joins the show to discuss the state of SaaS, Meta's advertising challenges, and how AI is reshaping ad buying. To…

Takes from the episode

Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.

1. 2026-01-15 Consumer Trends

   Consumer spending is shifting from material goods toward experiences and luxury services like travel

   All the airlines are up this year... they're valuing experiences and flights over some more stagnant things... the travel economy absolutely going through the roof because people want experiences

2. 2026-01-15 Paid Media

   Meta's support and transparency are exceptional despite legitimate platform issues

   I don't hate Meta... my support that I have is far and away the best I could ask for. They're very transparent with me

3. 2026-01-15 Paid Media

   AI will automate approximately 70% of ad buying work, freeing professionals to focus deeply on creative strategy where they excel

   Artificial intelligence is going to take up 70% of our job and help us just become a lot deeper and focused in areas that we want to be

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