Guest
Derek
1 indexed appearance on the show — Paid Media, Creative, Brand Strategy, Agencies & Vendors, Email & SMS
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-08-05 Brand Strategy
Taco Bell's lettuce-shortage controversy is already forgotten by the public and caused no lasting brand damage.
by the time we're reading this article everyone's forgotten about it... I don't think any permanent damage was done.
▶ 18:25 2026-08-05 Product Development
Hollow Socks let customer feedback pull the brand into new categories like hunting and tactical socks rather than pre-planning the roadmap.
we really learned that they were using it as a hunting product. So like, 'Great. Let's launch a hunting product.'
▶ 1:19:05 2026-08-05 Email & SMS
Postscript expanding into email would be a serious competitive threat to Klaviyo's dominance in the ESP space.
If Postscript is going into email... that's huge. I don't think Klaviyo is shaking right now.
▶ 35:45 2026-08-05 Agencies & Vendors
Sub-$100k/month brands can't afford the agency support needed to succeed on TikTok Shop or Amazon, and even massive Meta spend gets no dedicated account rep.
I give more than $300,000 a month to Mark Zuckerberg and I get no rep. That's insane.
▶ 27:05 2026-08-05 Attribution & Measurement
Real transaction data proves Taco Bell's $1 promotions are working: average ticket size fell about $2 but transaction volume rose 2-3x.
average order value... is down about two bucks over the last 6 weeks... the number of transactions, however, it's two to three X... whatever they're doing is working.
▶ 53:05 2026-08-05 Paid Media
In-car ad placements like the BMW Spider-Man screen ad are acceptable when high-quality and non-intrusive, but must never force a wait before a basic car function.
If they're bad ads, I don't like it, but if they're really nice, I'm a fan of it... As long as it doesn't make me have to wait to watch an ad to do anything with the car.
▶ 9:45