Guest
Jess Bachman
1 indexed appearance on the show — Paid Media, Agencies & Vendors, Site & Platform, AI, Brand Strategy
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-02-04 Agencies & Vendors
Successful agencies need dedicated account managers focused solely on client communication and needs-anticipation, separate from media buyers and creatives.
we have a dedicated account person in that role and they are not a media buyer... Their whole job is to anticipate the client's needs... translate what the client is saying into actionable things
▶ 26:00 2026-02-04 Agencies & Vendors
Agencies should provide non-billable strategic services beyond core offerings—creative consulting, hiring advice, landing page review—to build stronger relationships and add ongoing value.
instead of just like provide ads to someone, be a like creative consigliary... provide value where you're not paid for it, but you're finding other ways to provide value
▶ 17:20 2026-02-04 Site & Platform
High-converting DTC websites combine professional design, smart comparative positioning, and compelling long-form copy to drive exceptional conversion rates.
this is a really wellput together, intricate website... I can promise you the conversion rate on this is absolutely crazy... this is not just some guy who is good at making videos
▶ 52:00 2026-02-04 AI
Agencies must invest heavily in customizing AI systems beyond default settings; universal use of default models like Opus 4.5 eliminates competitive differentiation.
if we're all just using freaking Opus 4.5 or whatever, um how are we going to get an an edge there? we absolutely need to push the AI and the settings and the configuration as much as possible
▶ 34:40 2026-02-04 Paid Media
Boomers are highly responsive to detailed advertorial-style ads and long-form copy, making them a valuable audience for Bing Ads landing page campaigns.
They actually read the ad... they will literally click the description and read the entirety of it... leaning into something like spinning up a few advertorials, different landing pages and things to test
▶ 8:40 2026-02-04 Product Development
Fanatics damaged brand reputation by charging premium prices for substandard Super Bowl merchandise, failing to meet customer expectations at a critical cultural moment.
They put out a arguably a horrible product and they're charging for above premium prices because it's at the Super Bowl... This is your job. You are the company that's supposed to make the best quality
▶ 1:00:40