Guest
Josh Durham
1 indexed appearance on the show — Marketplaces, Creators & Influencers, Site & Platform, AI, Retention & CX
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-02-14 Creators & Influencers
Audiences can detect inauthentic AI-generated content; building trust requires consistent real-world authenticity over polished content.
I think that people do have a nose for it... his IG stories are always of him at 4:30 in the morning. It's not just like the IG reel that is like day in the life thing.
▶ 18:25 2026-02-14 Site & Platform
A generational shift will drive massive migration from legacy platforms to Shopify within 5-8 years as younger executives gain control.
There's going to be a massive shift in the next like five to eight years when a decent amount of the boomer execs... retire and then the younger bucks within the org are saying, Can we move over to Shopify?
▶ 1:01:45 2026-02-14 Other
TikTok Nearby is a significant competitive threat to Google and Yelp for local business visibility through social SEO.
Tik Tok is rolling out its local feed in the United States... Google and Tik Tok are both pushing local visibility. This is social SEO, getting another significant push.
▶ 44:25 2026-02-14 Retail & Wholesale
Big box retailers now directly require brands to invest in influencer marketing for retail store activations.
direct from our clients are saying our buyers are wondering how much are we spending on influencers like that's like direct from big box retailers saying we want to see you invest in our store
▶ 35:45 2026-02-14 Marketplaces
If Amazon achieves economic viability with 60-minute grocery delivery, they will solidify their position as the convenience layer of modern life.
if they can make this economically viable and broaden the footprint they already have... what they will do is further strengthen themselves as the convenience layer in all of modern life
▶ 53:05