Guest

Josh Haskins

1 indexed appearance on the show — Paid Media, Creative, Brand Strategy, Agencies & Vendors, Email & SMS

Appearances

• Spiderman Ads in BMW Cars2026-08-05 · Chris Hall, Colin, and TJ Bonjorno cover Spider-Man ads appearing inside BMW infotainment screens, Taco Bell's $1 Mexican Pizza promo push f…

Takes from the episode

Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.

1. 2026-08-05 Brand Strategy

   Taco Bell's lettuce-shortage controversy is already forgotten by the public and caused no lasting brand damage.

   by the time we're reading this article everyone's forgotten about it... I don't think any permanent damage was done.

2. 2026-08-05 Product Development

   Hollow Socks let customer feedback pull the brand into new categories like hunting and tactical socks rather than pre-planning the roadmap.

   we really learned that they were using it as a hunting product. So like, 'Great. Let's launch a hunting product.'

3. 2026-08-05 Email & SMS

   Postscript expanding into email would be a serious competitive threat to Klaviyo's dominance in the ESP space.

   If Postscript is going into email... that's huge. I don't think Klaviyo is shaking right now.

4. 2026-08-05 Agencies & Vendors

   Sub-$100k/month brands can't afford the agency support needed to succeed on TikTok Shop or Amazon, and even massive Meta spend gets no dedicated account rep.

   I give more than $300,000 a month to Mark Zuckerberg and I get no rep. That's insane.

5. 2026-08-05 Attribution & Measurement

   Real transaction data proves Taco Bell's $1 promotions are working: average ticket size fell about $2 but transaction volume rose 2-3x.

   average order value... is down about two bucks over the last 6 weeks... the number of transactions, however, it's two to three X... whatever they're doing is working.

6. 2026-08-05 Paid Media

   In-car ad placements like the BMW Spider-Man screen ad are acceptable when high-quality and non-intrusive, but must never force a wait before a basic car function.

   If they're bad ads, I don't like it, but if they're really nice, I'm a fan of it... As long as it doesn't make me have to wait to watch an ad to do anything with the car.

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