Guest
Michael Brandt
1 indexed appearance on the show — Attribution & Measurement, AI, Finance & Exits, Retail & Wholesale, Brand Strategy
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-04-15 Attribution & Measurement
Triplewhale has unexpectedly pulled ahead of legacy players like Northbeam and Rockerbox in both SMB and mid-market attribution adoption.
Number one, Triplewhale, 14% mid-market adoption. Number two and number three, House and Northbeam tied at 9% mid-market adoption. I did not see this coming.
▶ 9:45 2026-04-15 Retail & Wholesale
Bucket Golf's organic-social-first following translated directly into retail sell-through, with stores like Dick's Sporting Goods unable to keep the product stocked.
we're in every single Dick's Sporting Goods store now and they can't really keep us on the shelves... heat online, heat on the internet, it drives purchases
▶ 53:05 2026-04-15 Finance & Exits
Dynamic pricing on identical retail goods invites consumer backlash, whereas dynamic offers (or pricing in categories where variance is already expected, like flights) are viable.
I love the idea of looking at it from dynamic offers and not dynamic pricing because you will get a ton of blowback from dynamic pricing.
▶ 35:45 2026-04-15 Brand Strategy
True category-creating products need long-form educational content (podcasts, extended explainers) to land, while incremental 'better version' products can win purely on a quick shelf impression.
if you're creating something really inventive and new then you need to think about surface areas where you can download a larger packet of information into people's brains... that 20 or 30 second info packet moves mountains
▶ 1:19:05 2026-04-15 AI
AI agents like the Claude SDK will soon remove the need for dedicated developer hours to run A/B and offer tests, lowering the skill barrier to testing tools.
What if you didn't need ten developer hours? What if it was just the Claude SDK running in the background?
▶ 27:05