Guest
Mike Manheimer
1 indexed appearance on the show — AI, Email & SMS, Retention & CX, Founder & Team, Creators & Influencers
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-03-20 Email & SMS
Brands are wasting a clear sales opportunity by not following up via SMS with the majority of subscribers who don't buy on their first touch.
They give their number to you. They have questions and you do nothing or worse than nothing... It is an absolute sales opportunity that honestly 99% of direct-to-consumer brands are literally just
▶ 18:25 2026-03-20 Creators & Influencers
Effective influencer and affiliate seeding depends on the founder personally engaging creators to learn what they like and dislike about the product rather than treating it as a hands-off program.
I talk directly with them. I want to know what they like about the product what they don't why they want to share it with their audience why they don't.
▶ 1:01:45 2026-03-20 Founder & Team
Political infighting over who owns two-way customer conversations (ecom, retention, support) stalls conversational commerce, and the resolution should be framed as a new sales opportunity nobody currently owns rather than a turf transfer.
there's this internal tension about who owns communications with the customers... if you're trying to settle the political argument inside of your business, you should say this isn't taking something from someone else
▶ 27:05 2026-03-20 Product Development
A premium olive oil priced 4-5x above commodity alternatives is justified by single-farm sourcing and early-harvest quality, and the main job is educating customers rather than discounting.
I explain, you know, why it's more expensive, which is kind of all those things I mentioned. We work with one farm, you know, we're not getting economies of scale
▶ 53:05 2026-03-20 AI
Google's Stitch launch is a deliberately small teaser meant to harvest usage data toward a much bigger end-to-end design/landing-page product, not a finished tool.
We're going to use all that data you're giving us to bake a cake. A big old cake and you're going to love it.
▶ 9:45 2026-03-20 Marketplaces
Amazon's program directing shoppers off-platform to Shopify merchants without taking a cut is a strategic land-grab for search primacy rather than a revenue play.
what does Amazon get out of this... There's no cash money... This is literally they're just directing people off of their site to go purchase something else.
▶ 1:10:25