Guest
Nate
1 indexed appearance on the show — Finance & Exits, Paid Media, Brand Strategy, Creators & Influencers, AI
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-07-16 Finance & Exits
IM8's $1B war chest lets it acquire customers at unsustainable CAC, so new supplement founders shouldn't assume this is the best-ever time to launch a brand in the category.
A company with a billion dollar war chest to go acquire customers at like a 0.1... you are not starting yours with a billion dollar line of credit where you can go acquire customers on Facebook for 1,700 bucks
▶ 8:40 2026-07-16 AI
AI marketing should lead with tangible personal-benefit stories instead of dark, sinister framing, since real users experience it as help, not threat.
Why does everything come with this like weird, dark, cryptic, sinister undertone when it's like, hey, this is not what we want this technology to be. We want this to help me do my job better
▶ 34:40 2026-07-16 Brand Strategy
Selling nostalgia to a generation that never actually experienced it, paired with the right influencer, is an underrated and highly effective brand tactic.
selling nostalgia to a group of young people that didn't actually experience that stuff is like actually a super underrated tactic
▶ 26:00 2026-07-16 Brand Strategy
Brands and artists now break out primarily by running AI-scaled content across many accounts to farm impressions at massive volume, which has become the dominant discovery mechanism for new products.
if you see a brand come out of nowhere and it's like all over social, this is how it's happening
▶ 1:00:40 2026-07-16 AI
AI agents can now cheaply aggregate massive volumes of customer research (e.g. scraping Reddit for 12 hours) to map emotional triggers into persona-driven ad creative that used to be prohibitively expensive.
I can just have an agent go for like 12 hours straight just read Reddit aggregate all the information for all the different situations that people are in.
▶ 52:00 2026-07-16 AI
Within about six months, AI will overcome long-form video editing, currently the last major bottleneck to fully agentic content production.
next six months I think we're going to be in a place that... There are solutions that are coming and I think they're like really close.
▶ 1:09:20