Guest host
Nate Lagos
@natelagos · 2 indexed appearances on the show — Paid Media, Product Development, Marketplaces, Finance & Exits, Creative
Appearances
Takes from these episodes
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-01-22 Retention & CX
DTC business models based on loyal returning customers reduce stress and provide predictable LTV to optimize versus constant acquisition.
a business that is not so reliant on new customer acquisition... fueled by a mountain of returning customers... has been a weight off the shoulders
▶ 17:20 2026-01-22 Marketplaces
TikTok must balance aggressive monetization with maintaining merchant confidence and attracting new brands.
they can't be a hard cash grab... You want to have that balance of still offering the discount code, still taking care of the brands
▶ 8:40 2026-01-22 Creators & Influencers
Supplement customers prefer research-backed practitioner influencers over flashy macro influencers.
They actually don't trust some of the big flashy health influencers... They trust more people that are backed by research and backed by owning their own practice
▶ 26:00 2026-01-22 Marketplaces
Aggressive fee increases on TikTok Shop risk pushing merchants to alternative advertising platforms.
It's a better buy on insert new ad platform here instead... this could push some people out the door
▶ 8:40 2026-05-07 Finance & Exits
A founder should not launch a product until the unit economics are proven to work from day one, especially when self-funding.
I'm not spending my kids' money. So, I need to make sure that whatever I'm doing in the business is financially sound. And the unit economics work from day one.
▶ 27:05 2026-01-22 Product Development
Large distilleries are missing an opportunity in the ready-to-drink market.
I think that's another space that I think the big distilleries are missing on
▶ 43:20 2026-05-07 Product Development
Because Amazon has no shelf-space constraint, Jewels can keep expanding its flavor lineup in ways a physical retailer never could, and is now curating that lineup down as it prepares for real retail shelves.
when you are online, especially on Amazon, there is no limit, there is no shelf space... And we are designing the new brand with retail in mind.
▶ 35:45 2026-05-07 Creative
The best market research for writing effective marketing copy is to personally buy and use the product, treating it like a method actor preparing for a role.
how do you like market research? And I'm like you go buy the product, that's what you do... you're kind of like acting like a Daniel Day-Lewis method actor.
▶ 53:05