Guest

OSF

1 indexed appearance on the show — Creators & Influencers, AI, Paid Media, Creative, Retention & CX

Appearances

• The Hudson Method2026-05-05 · Chris and Colin open with sponsor reads and dig into the 'Hudson method' of publicly recruiting mass creator affiliates (à la Frost Buddy), …

Takes from the episode

Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.

1. 2026-05-05 Creative

   Aidan argues that when branded content underperforms, the root cause is almost always weak ideation/concept rather than poor execution.

   it just comes down to the mere fact it's not the execution or poor execution it's poor ideation

2. 2026-05-05 Creators & Influencers

   Chris argues the Frost Buddy-style model of paying many low-follower creators a revenue-share commission per video is a fundamentally different, more effective way to work with creators than traditional influencer deals.

   everybody who is used to the previous type of influencer creator relationships that I was describing that we had at Bruce Bolt, they need to pay attention because this is a totally different way to play the game

3. 2026-05-05 Creators & Influencers

   Colin argues publicly disclosing creator earnings (the 'Hudson method') is a powerful recruiting tool that drives mass creator-generated content and cheaper organic/paid reach.

   somebody with 8,000 followers made 8K, made 6K just on the ad juice last month... That's the whole method that we're talking about here, the Hudson method

4. 2026-05-05 Brand Strategy

   The guest argues their Web3-hype drop launch model was effective for making a market statement but is not a sustainable, scalable revenue strategy on its own.

   that's obviously that's not a sustainable business model. I can't say oh, we're going to... make a hundred million dollars in annual revenue from just doing random drops every every few weeks

5. 2026-05-05 AI

   Chris and Colin argue OpenAI sharing user data with advertisers, despite Sam Altman's earlier promise not to, signals a pivot toward an ad-data business model driven by missed revenue targets.

   the reason that this is happening is that they very much need to make more money. They have missed some revenue goals... which is part of why I think they cut Sora

6. 2026-05-05 Retention & CX

   The RTD/Web3 guest argues rewarding early, loyal customers with crypto-token incentives is a core part of building a brand from day one.

   part of building a brand is like how do you start to reward your early consumers, people who support you from from day one

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