Guest

Phil Kiel

1 indexed appearance on the show — Paid Media, AI, Brand Strategy, Founder & Team, Email & SMS

Appearances

• Google's Pomelli: Your Free Brand Photoshoot2026-02-21 · The episode covers Google's new free AI Photoshoot feature that saves weeks of product photography time and costs. They discuss a career-mak…

Takes from the episode

Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.

1. 2026-02-21 AI

   Large language models excel at language and psychology but struggle with numerical data

   large language models... are they're built to like deconstruct language. They're not great at numbers... It doesn't typically do that with language, though, because it's reading words.

2. 2026-02-21 Paid Media

   When CPMs increase significantly, the issue is often a platform algorithm problem rather than a solvable marketing problem

   if your CPM keeps going up, then it's not really a problem you can solve with marketing if the meta account is greedy.

3. 2026-02-21 Creative

   Most marketers discuss psychology-based strategies but rarely implement them effectively in actual advertising

   all of Twitter is talking about psychology, but we're still not seeing it come out in advertising easily.

4. 2026-02-21 Founder & Team

   The Yeti on-site position offers career-making potential combined with an exceptional Austin location and world-class products

   It will force you to move here, which is what I want... this is career making... And also the product is just incredible. Learn and work with some of the best products inside of our space.

5. 2026-02-21 Creative

   Google's Pomelli Photoshoot feature saves weeks of time in product photography iterations

   The amount of saved time is weeks... your manufacturer can just keep that sample and then it's like, 'Hey, you know, I actually wanted to tweak this thing here, tweak this thing there.' Okay, great. We made the adjustments. Great. Send me that photo.

6. 2026-02-21 Creative

   Bright, even neon-level colors dramatically improve product sales and visibility without risk of overdoing it

   Brighter colors move more product. It's almost impossible to overdo brightness in our experience. Even if it verges on gaudy neon, it works.

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