Guest
Robbie Salter
1 indexed appearance on the show — Product Development, Brand Strategy, Creative, Paid Media, Agencies & Vendors
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-03-21 Product Development
A brand must own its formulation and IP outright, not white-label, if it ever wants to be sellable.
the formulators is like you want to own your formula. So, you want to create something that's new cuz if you ultimately ever want to sell the company, you have to own the IP.
▶ 27:05 2026-03-21 Brand Strategy
Turning the theft into a wanted-poster campaign converted a $500k loss into a viral brand win, credited to team execution rather than luck.
turn it turn it into a messaging win you know wanted posters... it's entirely a team team sport here guys
▶ 35:45 2026-03-21 Paid Media
Brands should push into out-of-home this year because it builds shareability and gives a foundation for social campaigns beyond pure online spend.
we're making a very big push this year in out-of-home... if you make a billboard worthwhile, people will post it on their own socials
▶ 53:05 2026-03-21 Creative
People don't skip ads just because money is behind them; well-crafted creative like Progressive's campaigns gets watched voluntarily, proving ad quality beats ad-avoidance psychology.
you're playing against human psychology if you think people would just hate ads for for the reason because there's money behind it... Progressive has done a great job of this of relating to people
▶ 44:25 2026-03-21 Brand Strategy
The Brooks Brothers x New Era fitted cap collab is a poor fit for the brand's identity and target market.
I don't think that fitted New Era caps is the right move for them. I'm not sure who the target market is and who they're kind of trying to include in the fold
▶ 1:10:25