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Rok Hladnik

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Chubbies Launches Bikini Brand?2026-02-20 · Rok Hladnik joins to discuss Meta's audience network inflating ad metrics and emphasizes the necessity of testing ad platforms empirically b…

Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.

2026-02-20 Finance & Exits
Subscription recurring revenue businesses command favorable sale multiples, particularly in high-performing categories like pet products.
It is a subscription reoccurring revenue business... you can get some similar multiples for these types of outcomes.
▶ 1:09:20
2026-02-20 Attribution & Measurement
Ad platforms must be tested with holdout tests rather than dismissed based on intuition or secondhand reports.
Did you do a hold out test? You actually have to test the platform first.
▶ 17:20
2026-02-20 Product Development
Chubbies' expansion into women's swimwear represents a natural category extension that will be highly successful.
I think it's a natural next step and I think it's going to be an absolute slam home run.
▶ 34:40
2026-02-20 Attribution & Measurement
Audience network inflates CTR metrics, making ad creative appear more performant than it actually is in reality.
your creatives don't actually have this good CTR, right? Because of the audience network is inflating.
▶ 8:40
2026-02-20 Email & SMS
Membership club offers are more effective at capturing customer contact information than standard discount incentives.
They want to get your info, man. It's such a good tactic for getting your customers information if they have not given it to you already.
▶ 52:00