1 indexed appearance on the show — Paid Media, AI, Brand Strategy, Founder & Team, Email & SMS
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-02-21 AI
Large language models excel at language and psychology but struggle with numerical data
large language models... are they're built to like deconstruct language. They're not great at numbers... It doesn't typically do that with language, though, because it's reading words.
▶ 27:05 2026-02-21 Paid Media
When CPMs increase significantly, the issue is often a platform algorithm problem rather than a solvable marketing problem
if your CPM keeps going up, then it's not really a problem you can solve with marketing if the meta account is greedy.
▶ 44:25 2026-02-21 Creative
Most marketers discuss psychology-based strategies but rarely implement them effectively in actual advertising
all of Twitter is talking about psychology, but we're still not seeing it come out in advertising easily.
▶ 35:45 2026-02-21 Founder & Team
The Yeti on-site position offers career-making potential combined with an exceptional Austin location and world-class products
It will force you to move here, which is what I want... this is career making... And also the product is just incredible. Learn and work with some of the best products inside of our space.
▶ 9:45 2026-02-21 Creative
Google's Pomelli Photoshoot feature saves weeks of time in product photography iterations
The amount of saved time is weeks... your manufacturer can just keep that sample and then it's like, 'Hey, you know, I actually wanted to tweak this thing here, tweak this thing there.' Okay, great. We made the adjustments. Great. Send me that photo.
▶ 18:25 2026-02-21 Creative
Bright, even neon-level colors dramatically improve product sales and visibility without risk of overdoing it
Brighter colors move more product. It's almost impossible to overdo brightness in our experience. Even if it verges on gaudy neon, it works.
▶ 1:10:25

