Guest
Taylor Holiday
4 indexed appearances on the show — Site & Platform, Brand Strategy, Retail & Wholesale, Consumer Trends, Product Development
Appearances
Takes from these episodes
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-01-10 Founder & Team
High performers who achieve success quickly become bored without new challenges and are difficult to retain in stagnant roles.
I am tricky to hire because I get bored... Man needs a quest. He needs a new adventure. And if I'm doing the same thing every day and all day and I reach a level of success... I'll get in a roll and I will be a shotgun
▶ 17:20 2026-03-19 Creative
Founder-led ads are close to a universal winner that almost every brand should test, because founders can speak with an authenticity about their product that no one else can replicate.
there are few people on the planet who can speak as passionately and relatedly about your product than you
▶ 1:01:45 2026-04-07 Site & Platform
Shopify's stock performance versus BigCommerce shows the market has already decided Shopify has won, with no competitor able to catch up.
I'm not sure that anybody can catch up with Shopify.
▶ 9:45 2026-03-07 Attribution & Measurement
Multi-touch attribution is not a good framework for making marketing decisions, and the TikTok Shop-to-Shopify halo effect is a far more surprising and valuable signal to measure.
what we're trying to do is sit in between multi-touch attribution which I just do not believe is a great way to make decisions... what is the most surprising is the halo from Tik Tok shop over to Shopify
▶ 17:20 2026-04-07 Brand Strategy
Justin Silver's charity boxing event is a differentiated experiential activation the ecommerce conference circuit lacks, and it's set to scale dramatically next year.
Next year, we're looking at venues that can host 1,500 to 2,000 e-commerce professionals... looking to crack that million dollars raised.
▶ 27:05 2026-01-10 Attribution & Measurement
AppLovin integrates well with other marketing tools in your existing tech stack.
Can apploven work with other softwares in concert with them like Northbeam or other tools that I have in my suite of tools that I'm already working with
▶ 8:40 2026-01-10 Brand Strategy
Successful ad performance depends more on a brand's product quality and ethos than on individual designer talent.
the same group of people, my same creative design team will make ads for Nike Strength that wildly outperform many of our other customers... It has to do with all the legacy and ethos that's built into the product and the brand
▶ 34:40 2026-03-07 Creators & Influencers
Detonating all creative at once ('blitzing') floods the market and misleads even sophisticated creators into thinking a product is organically blowing up, so offline sampling with creators ahead of a synchronized launch avoids that false signal.
detonating all of these pieces of creative at one time and then pouring money onto them flooded the zone and it made everybody think, including the high lever creators... this product is blowing up
▶ 26:00