Guest
Will Fry
1 indexed appearance on the show — Founder & Team, Finance & Exits, Creative, Brand Strategy
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-06-06 Creative
Nike Football's 'Rip the Script' is an exceptionally strong, high-production ad, evidenced by 11 million views in its first 24 hours.
in the first 24 hours of being released, has 11 million views on YouTube... It's a crazy find. It's a crazy find.
▶ 43:20 2026-06-06 Finance & Exits
IM8 will achieve a massive Gruns-style acquisition exit within the next year.
I mean, extremely bullish. They're going to have a Gruns exit within a year.
▶ 17:20 2026-06-06 Finance & Exits
Paying acquired-business operators equity upside instead of large cash salaries lets American Operators buy smaller businesses without draining cash flow, unlike private equity's high-salary approach.
we're paying around 120 to 200k base salary for the operators we partner with... it means we can partner with much smaller businesses and not have this like operator salary that on day one is just bleeding the business dry of cash
▶ 1:26:40 2026-06-06 Founder & Team
The Pizza Hut e-commerce growth role is an underrated career opportunity precisely because people don't associate Pizza Hut with the DTC/ecom world.
I think this is a great sneaky opportunity inside of the e-commerce ecosystem that most people would overlook simply because they don't think of Pizza Hut being synonymous with ecom uh and DTOC.
▶ 8:40 2026-06-06 Brand Strategy
Brands should gamify in-restaurant payment experiences (e.g. using the Cash App wand for a bill-roulette free-meal promotion) as a fun experiential activation.
Gamify it. Gamify it. Life's short, you know. Why not gamify it? Why not gamify things if we can?
▶ 1:00:40