Guest
Will Roman
1 indexed appearance on the show — Agencies & Vendors, AI, Brand Strategy, Founder & Team, Creative
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-02-11 AI
Industry change will be slow despite exponential growth in AI capabilities, limited by the pace of human adoption.
industry-wide change, it's going to be slow... capabilities are only going to grow exponentially at a faster rate. But human adoption of those things is going to be slow.
▶ 9:45 2026-02-11 Brand Strategy
Major boot brands should invest in large-scale experiential properties like ranch lands with overnight accommodations and flagship stores to fully embody their brand.
If I were one of those bigger boot brands, 100 times my size, I would have a thousand acres in the Hill Country. I would have the overnight accommodation, the flagship store, a working cattle ranch.
▶ 44:25 2026-02-11 Creative
Tech Twitter embraced Anthropic's Super Bowl AI ads while mainstream consumers showed significantly less enthusiasm.
We all loved them. They were incredible, right? Mass public did not.
▶ 1:01:45 2026-02-11 AI
AI companies have a messaging problem with both mainstream consumers and B2B buyers.
AI has a messaging problem to the consumer at large. They have a messaging problem inside of the B2B space as well.
▶ 53:05