Guest
Zarik Khan
1 indexed appearance on the show — AI, Product Development, Paid Media, Retention & CX, Email & SMS
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-08-07 Product Development
Ford's new low-cost EV truck is likely to fail because it's unclear who the product is actually for, echoing the doomed Jaguar rebrand.
I think it will fail, and I hope it doesn't... but I think this is kind of doomed from the start, and it's giving me remnants and feelings of the Jaguar rebrand
▶ 18:25 2026-08-07 Email & SMS
Most brands fail to sunset disengaged email subscribers and keep paying to message people who never open their emails, which quietly costs the brand.
maybe I think it was 3% of the brands actually sunset us away and everybody else kept paying for us... There's a cost on your brand from sending these people messages which they no longer take
▶ 1:19:05 2026-08-07 AI
AI models remain dangerously exploitable, as shown by a case where ChatGPT was manipulated into revealing a classified location, which undercuts the industry's rush to hype AI.
basically manipulated ChatGPT so much that it gave her government-classified location of a bunker
▶ 9:45 2026-08-07 Paid Media
OpenAI's ad and checkout rollout has been fumbled despite the platform's massive revenue potential, which has inadvertently benefited Shopify.
this thing has been like fumbled out of the gate when it's got such a huge potential to rake in dollars for them
▶ 27:05 2026-08-07 Paid Media
AppLovin is delivering real results for brands roughly in the $1M-$50M revenue range because its low-risk, repurposable creative model makes the channel accessible.
The one to like 50 million-dollar businesses are seeing some real results... it's it's risk is adverse
▶ 44:25 2026-08-07 Retention & CX
A low-AOV product like Coach's bag charm works as a retention tool because it lets customers buy into the brand ecosystem incrementally rather than being pushed to return.
it really gives the customer reason to immerse themselves in that ecosystem... a great way to really personalize things
▶ 1:10:25