Guest
Adam Turner
1 indexed appearance on the show — AI, Email & SMS, Brand Strategy, Retention & CX, Creators & Influencers
Appearances
Takes from the episode
Extracted from the full conversation — a take may be the cowboys’ or the guest’s. The clip link settles it.
2026-01-17 Email & SMS
SMS is maturing beyond simple ROI and becoming a sophisticated channel where merchant execution quality creates massive performance variance.
the state of the union of SMS is I'd say it's like it's like a teenager that's like graduating high school, right? It's like getting out there in the world like trying to make a name for itself even more.
▶ 17:20 2026-01-17 Site & Platform
Modern AI models like Opus 4.5 enable highly personalized customer experiences by dynamically bridging the gap between ads and product detail pages.
The SAS is like uh it creates uh dynamic landing pages using AI so that people coming from specific ads can see a specific landing page and then they can um go to the product detail page.
▶ 26:00 2026-01-17 Retention & CX
Owned channels and owned customer data are 100x more valuable than relying on ad platforms because you avoid paying for repeated access.
owned channels and owned data is 100x more valuable than the advertiser having it because you have to pay to access it every single time. Anytime you show an impression on meta, you're basically paying for access to that data.
▶ 34:40 2026-01-17 Paid Media
LLM platforms and advertisers will inevitably gain access to enriched consumer conversation data, creating unprecedented targeting opportunities.
I do think that the the advertisers and Meta and everyone else is going to get this data.
▶ 34:40 2026-01-17 Brand Strategy
Entertainment-forward, AI-powered creative content that educates while entertaining is the winning strategy for brands to compete.
this is how AI should be used. The the chief entertainment officer for GAP is taking notes right now on this is a this is a home run... this is a little bit out of a limb here but it's an absolute home run.
▶ 52:00 2026-01-17 Attribution & Measurement
Brands must consolidate their key business metrics into a single dashboard to truly understand their business and forecast performance.
if you can't explain how your business is doing in one dashboard, in a couple of sentences, I'm not sure that you know how your business is doing.
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